This is also why the customers love Nike. It spends a lot on research and innovation as well as marketing which enables it to bring the best designs to the market before its competitors do. Moreover, it has focused on customers’ taste and cha nging preferences. It is a customer-oriented brand that knows its customers inside out. Nike is a leading brand of athletic wear because it has built high-level brand equity. Brands that have built a high level of trust in the market and among their customers are ahead of their competitors.

Brand Equity:īrand equity is a major strength for any brand.Ĭustomer trust, customer experience as well as customer engagement are among the several factors that together affect band equity. Read about the several sources of competitive advantage of Nike in this article. Its financial performance has kept growing over the years which is evident in how Nike’s revenue has grown over the past five years. Unique designs, great product quality, product and process innovation, and marketing have helped it achieve a strong competitive edge. However, Nike has got an edge over its competitors owing to several factors. It has outsourced most of its production.Īround 124 footwear factories and 328 apparel factories manufacture Nike products (2018).Ĭompetition in the athletic wear industry has increased a lot. The brand has managed a heavy focus on research and development to bring innovative products as well as footwear and apparel made from sustainable material to the market. In 2019, Nike had a total of 1,152 retail stores worldwide.Īs of 2019, Nike has 768 stores located in international markets and 384 in the United States. The United States is the largest market of Nike accounting for more than 40% of its total sales in 2018. Apart from Jordan, other subsidiary brands of Nike include Converse and Hurley. It offers products in six main categories – Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training, and Sportswear. The company was incorporated in 1967 and is the largest seller of athletic footwear and apparel in the entire world. The swoosh logo of Nike is easily recognizable among the crowd of brands worldwide. It has maintained a strong and unique brand image.Īs a brand, Nike is deeply connected with sports and strives to encourage sports fans throughout the world. By investing in a pair or two, your feet will thank you for years to come.The company is equally strong in terms of marketing.

Just when you think you’re getting bored with Nike shoes, there’s always something new coming out. The company is always creating funky patterns and new designs. With all of the partnerships Nike has been doing with athletes around the globe, their shoes are constantly changing. We can definitely say that with Nikes, you get your bang for your buck. Aside from cleaning off a few scuffs every so often, these shoes do not require a lot of maintenance. Unless you walk around in the same pair for an entire year, your Nikes will last you a lifetime. With the hundreds of styles and color combinations available, Nike shoes can make you one of coolest kids on the block. If you’re a cool kid who sports the urban look or someone who likes to leave the house in a pair of sweats and a printed t-shirt, Nikes are a must. If you aren’t an all-star athlete and enjoy runs around the block or power-walks through the park, low-top running shoes are available for you as well. Whether you need high-top sneakers for a game of basketball or soft low cut sneakers for track, Nike has the right footwear to protect your feet. Nikes have a shoe for just about every sport. We’re going to show you why having a pair of Nikes in your closet is an absolute necessity. Though the clothing is great and comes in your favorite colors, their shoes are even better. Between its athletic apparel and ever-growing collection of shoewear, it has captivated millions of people across the globe. Nike is one of the most popular sports brands in the world. Just Do It: Why Everyone Needs A Pair of Nikes

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